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Holiday season is upon us. Aside from consuming our body weight in turkey, this implies that Black Friday is quick approaching. It resembles the Superbowl of ecommerce and is widely known as one of the busiest shopping days of the year. Together With Cyber Monday, it's set to break traffic and sales records both sides of the Atlantic.
1. Have an Offer of the Hour, By providing deals by the hour, you're taking advantage of the round-the-clock purchasing habits of consumers for Black Friday Marketing. People buy stuff at 6am, while others make purchases at 11pm during the night. Normal shopping hours go out of the window as people clamor to get the very best offers and fit their acquiring activities around the rest of their every day life.
You can tap into round-the-clock purchasing habits by offering a "deal of the hour". This can work especially well if you get high traffic to your ecommerce site. Generally, you set a brand-new item (or a series of products) as the "offer of the hour" each hour. During one Black Friday sales occasion, Tesco utilized real-time data to determine what items were transforming the most and used deals on those throughout the day.